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  • Writer's pictureMatthew Rondina

Xbox is Gucci

A fashion collaboration that is celebration of technological innovation + fashion tradition with nods to the past, present and future.

As we edge closer to the celebration of Xbox’s 20th anniversary more titillating fashion collaborations continue to emerge helping to mark the occasion. The latest collab takes the cake, or more fittingly the Panettone.

Xbox and Gucci have announced they’ll join forces to celebrate their two iconic milestones together: Xbox’s 20th anniversary and Gucci’s 100th birthday. In a glorious meeting of tech innovation and tradition, the two companies unveiled the first-ever, limited-edition Gucci Xbox Bundle available for purchase on November 17th, 2021.

About the Gucci Xbox Bundle

Nodding to the past, present and future of the long-intertwined gaming and fashion communities, the collectable set is designed to celebrate and promote self-expression.

To honor its 100th anniversary milestone, Gucci will produce just 100 limited-edition Gucci Xbox Bundles.

Each set will include a custom Xbox Series X console laser-engraved with a GG-pattern, two Xbox Wireless Controllers in Carbon Black featuring Gucci’s Web stripe in red and blue and an Xbox Game Pass membership. All this will be complemented by a hard case inspired by Gucci’s archival luggage each set will retail for $10,000 USD.

A global debut for the collaboration

The set will be available on November 17th on, as well as in select Gucci stores: New York’s Wooster, Rodeo Drive in Beverly Hills, Moliere Palacio de Hierro in Mexico City, Beijing SKP, Shibuya Parco in Tokyo, as well as in Gucci Circolo locations in London, Berlin and Milan.

Gaming and high fashion intersect

The project speaks of Gucci’s quest in seeking out new cultural areas to explore, in promotion of character and self-expression. For gaming fans, enthusiasts and aficionados, this exclusive console and its carrying case are a collectible, eclectic set, with nods to the past, present and future.

What are some fashion brands you'd like to see Xbox collab with? Let me know in the comments below!



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